The "Why Us" Formula That Works
The best essays connect YOUR specific goals to THEIR specific offerings.
1. Research Deep
Go beyond the website homepage. Find specific programs, professors, clubs, courses, and traditions.
2. Connect to Goals
Show how these specific resources serve your specific academic and career goals.
3. Show Contribution
Explain what you'll bring to campus. Fit is a two-way street.
Generic vs. Specific: See the Difference
"I love your diverse community"
"I want to join the First-Gen Low-Income Partnership to continue my advocacy work"
"Your research opportunities are amazing"
"Professor Chen's work on CRISPR applications in oncology aligns with my interest in developing targeted cancer therapies"
"The location is perfect"
"Being in DC means I can continue my internship at the Brookings Institution while taking Professor Williams' policy seminar"
"Your school is prestigious"
"The interdisciplinary approach of the Science & Society program lets me combine my passions for bioethics and policy"
"Why Us" Essay Packages
Per essay pricing. Bundle discounts available for multiple schools.
Common Questions
How do I avoid sounding generic in a 'Why Us' essay?
The key is specificity. Don't say 'I love your research opportunities'—name the specific lab, professor, or project. Don't say 'diverse community'—describe the specific club or initiative. Our editors help you find and articulate these specifics.
What if I haven't visited the campus?
Virtual tours, information sessions, student blogs, course catalogs, and professor research pages all provide great material. You don't need to visit—you need to research thoroughly.
Should I mention rankings or prestige?
Generally no. Admissions officers know their ranking. Focus on what makes the school uniquely suited to YOUR goals, not what makes it generally prestigious.
How long should a 'Why Us' essay be?
Follow the word limit exactly. Most are 150-400 words. Use every word to show specific fit. Our editors help you maximize impact within the limit.